这是新纪元学院媒体研究系一项每年必办的公共关系实务课之主要计划；意即学生必须把之前所学的理论或知识运用在筹办一场规模较大型的社区关怀及环保活动。这堂公关实务课设置让学生走出象牙塔，发挥所长，体验筹备大型活动的实际状况，继而更进一步认识理论与实践的差异。此项活动也秉着学院“源自社会，回馈社会”的教育理念，借此向外推广社区关怀意识和环保概念。
This is a main project organized annually by the Public Relations and Campaign Planning group under the Department of Media Studies, New Era College. Our students are required to apply whatever they learnt in the previous semesters by organizing a large scale environmental and community-care based PR project. Thus, it provides a tremendous opportunity for them to experience a real world setting in running a big PR campaign. Their talents and abilities will be greatly explored and expanded in such activities. Overall, it will enhance students’ understanding on the differences between theory and practice. In promoting these community-care and environmental-care events, we also hope to uphold the College's main spirit, which is "From the Community; For the Community."
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